DJI stands for Da-Jiang Innovations (大疆创新, Dà Jiāng Chuàngxīn). In Chinese, “Da-Jiang” translates to “Great Frontier”. DJI is a Chinese technology company known for its drones and other imaging and stabilization products.
In the context of DJI (drones), “Da-Jiang” (大疆) is a Chinese term that translates to “Great Frontier”. Specifically, “Dà” (大) means “great” or “big,” and “Jiāng” (疆) means “frontier” or “border”. Therefore, “Da-Jiang Innovations” (大疆创新) translates to “Great Frontier Innovations,” according to some sources.
The company DJI, officially known as SZ DJI Technology Co., Ltd., uses this name to reflect its innovative approach to drone technology and its ambition to push the boundaries of what’s possible, according to multiple sources
DJI is the largest consumer drone company in the world. Based in Shenzhen, China, its drones have become a hit worldwide, being used in everything from travel vlogs to Hollywood movies.
Initially DJI considered basing itself in a country such as Germany to help it overcome perceptions that Chinese brands and Chinese products are low quality. DJI eventually decided against this, and decided to help change the perception that Chinese products were low quality. In that time, DJI has created a line of products with quality and excellence high enough that they are routinely used by major studios to film documentaries and movies around the world.
From a differnt source: What Do The Letters DJI Stand For?
DJI, or 大疆创新科技有限公司 in Chinese stands for Da Jiang Innvoations, however to the average English speaker the words do not make much sense. Translating from Chinese, “Da Jiang”means “General”, so DJI basically means “General Innovations”in English.
Timeline
Feb 10, 2012 – “Flame Wheel” F330 ARF Kit
Feb 15, 2012 – “Flame Wheel” F550 ARF Kit
Jul 25, 2012 – S800
Jul 26, 2012 – Zenmuse Z15 Camera Gimbal
Jan 7, 2013 – Phantom
Jul 2, 2013 – S800 EVO
Sep 4, 2013 – A2 Multi-Rotor Flight Controller
Sep 13, 2013 – DJI Zenmuse Z15-GH3 3-axis Gimbal
Oct 28, 2013 – Phantom 2 Vision
Nov 22, 2013 – Zenmuse Z15-5D 3-axis Gimbal
Dec 16, 2013 – Phantom 2
Jan 20, 2014 – Phantom FC40
Feb 24, 2014 – S1000
Mar 24, 2014 – Zenmuse H3-3D for Drones
Apr 7, 2014 – Phantom 2 Vision+
May 9, 2014 – Zenmuse Z15-BMPCC
Jul 16, 2014 – Zenmuse Z15-GH4 (HD)
Aug 4, 2014 – S900
Sep 18, 2014 – Zenmuse Z15-5D III (HD)
Oct 23, 2014 – S1000+
Nov 13, 2014 – Inspire 1
Jan 7, 2015 – 3-axis gimbal for Sony A7 cameras
Jan 19, 2015 – H4-3D gimbal
Apr 9, 2015 – Phantom 3 (Professional & Advanced)
Apr 13, 2015 – Ronin-M
Jun 8, 2015 – DJI Matrice 100
Aug 5, 2015 – Phantom 3 Standard
Sep 11, 2015 – Zenmuse X5 & X5R
Oct 8, 2015 – Osmo
Nov 27, 2015 – Agras MG-1
Dec 10, 2015 – Zenmuse XT
Jan 5, 2016 – Phantom 3 4K
Mar 2, 2016 – Phantom 4
Apr 17, 2016 – Osmo RAW
Apr 17, 2016 – Matrice 600
Jul 14, 2016 – Zenmuse Z3
Sep 28, 2016 – Mavic Pro
Oct 24, 2016 – Zenmuse Z30
Nov 10, 2016 – Matrice 600 Pro
Nov 16, 2016 – Inspire 2
Nov 16, 2016 – Phantom 4 Pro
Nov 16, 2016 – Zenmuse X4S
Nov 16, 2016 – Zenmuse X5S
Feb 26, 2017 – Matrice 200 Series
Mar 28, 2017 – Agras MG-1S & MG-1P
Apr 13, 2017 – Phantom 4 Advanced
Apr 23, 2017 – Ronin 2
Apr 23, 2017 – DJI Goggles
May 24, 2017 – Spark
Aug 24, 2017 – Mavic Pro Platinum
Aug 24, 2017 – DJI Phantom 4 Pro Obsidian
Oct 11, 2017 – Zenmuse X7
Nov 7, 2017 – DJI Wind 4 and DJI Wind 8
Nov 22, 2017 – DJI Goggles Racing Edition (RE)
Jan 7, 2018 – Osmo Mobile 2
Jan 7, 2018 – Ronin-S
Jan 8, 2018 – Tello (Collaboration between Ryze Tech, DJI, and Intel)
Jan 24, 2018 – Mavic Air
Mar 28, 2018 – Zenmuse XT2
May 8, 2018 – Phantom 4 Pro V2.0 Edition
Aug 23, 2018 – Mavic 2 Pro
Aug 23, 2018 – Mavic 2 Zoom
Oct 15, 2018 – Phantom 4 RTK
Oct 29, 2018 – Mavic 2 Enterprise
Nov 29, 2018 – Osmo Pocket
Jan 8, 2019 – DJI Smart Controller
Feb 21, 2019 – Matrice 200 Series V2
May 15, 2019 – Osmo Action
Jun 12, 2019 – RoboMaster S1
Jul 7, 2019 – Ronin-SC
Jul 31, 2019 – DJI Digital FPV Ecosystem
Aug 13, 2019 – Osmo Mobile 3
Sep 25, 2019 – Agras T16
Sep 25, 2019 – P4 Multispectral (Based on Phantom 4 Design)
Oct 30, 2019 – Mavic Mini
Dec 30, 2019 – Zenmuse XT S (Thermal imaging camera for enterprise)
Apr 27, 2020 – Mavic Air 2
See Also: Megapixels vs. Sensor Size: Can the Mavic Air 2 Beat the Phantom 4 Pro?
May 7, 2020 – Matrice 300 RTK
May 7, 2020 – Zenmuse H20 Series
Aug 26, 2020 – DJI OM 4
Oct 14, 2020 – DJI Zenmuse L1
Oct 14, 2020 – DJI Zenmuse P1
Oct 15, 2020 – DJI RS 2 (part of the Ronin series)
Oct 15, 2020 – DJI RSC 2 (part of the Ronin series)
Oct 20, 2020 – DJI Pocket 2
Nov 5, 2020 – DJI Mini 2
Nov 13, 2020 – AGRAS T20
Dec 15, 2020 – Mavic 2 Enterprise Advanced
Mar 2, 2021 – DJI FPV
Apr 15, 2021 – DJI Air 2S
See Also: DJI Air 2S Review: Has DJI Finally Created a Superior Successor to the Phantom 4 Pro??
Sep 8, 2021 – DJI OM 5
Oct 20, 2021 – Ronin 4D with Zenmuse X9-8K and Zenmuse X9-6K Combos
Oct 27, 2021 – DJI Action 2
Nov 4, 2021 – DJI Mavic 3
See Also: DJI Mavic 3 vs. DJI Air 2S – Image Quality Tests, Comparison and Review
Mar 21, 2022 – DJI Matrice 30
Mar 21, 2022 – DJI Zenmuse H20N
May 10, 2022 – DJI Mini 3 Pro
Jun 15, 2022 – DJI RS 3 & RS 3 Pro
Aug 25, 2022 – DJI Avata (Amazon)
Sep 14, 2022 – Osmo Action 3 (Amazon)
Sep 22, 2022 – Osmo Mobile 6 (Amazon)
Sep 27, 2022 – Mavic 3 Enterprise
Nov 2, 2022 – Mavic 3 Classic
Nov 23, 2022 – Mavic 3 Multispectral (Mavic 3M)
Dec 9, 2023 – DJI Mini 3
Jan 10, 2023 – DJI RS 3 Mini
Apr 13, 2023 – Inspire 3
Apr 25, 2023 – Mavic 3 Pro
May 18, 2023 – Matrice 350 RTK
Jul 25, 2023 – DJI Air 3
Sep 25, 2023 – DJI Mini 4 Pro
Oct 10, 2023 – DJI Zenmuse L2
Apr 11, 2024 – Avata 2
Apr 25, 2024 – DJI Agras T50 and T25
May 16, 2024 – Zenmuse H30T & H30
Sep 5, 2024 – DJI Neo
Oct 15, 2024 – DJI Air 3S
Jan 8, 2025 – DJI Matrice 4T & 4E
Jan 14, 2025 – DJI Flip